HOW DYSLEXIA SHAPED IKEA

DYSLEXIA + IKEA

This video is all about how dyslexia shaped IKEA. It has a VW beetle with lots of boxes on its roof as the central image as we all know that with IKEA, you’re tempted to buy so much and load your car up with it all!

This video is inspired by an article by virgin.com titled ‘How dyslexia helped to create IKEA’.

Dyslexia and IKEA

A swedish BOY

The story begins with a Swedish boy who struggled at school with reading and writing. In spite of his difficulties he ended up performing well in his studies and this may well have been because his father rewarded him financially!

how ikea started

At the age of 17 this boy used this financial gain started a business. This boy was Ingvar Kamprad and the business he began was IKEA.  This story is about how dyslexia shaped IKEA and it highlights the positive impact of dyslexia because Ingvar built a business around what he was good at and used innovative ideas to overcome things he found a challenge.

IKEA began as a mail order company and Ingvar delivered the products to people’s houses. This explains why so much of IKEA’s furniture comes as a flat pack. In the early years Ingvar used a milk truck to make his deliveries.

ikea challenges

For Ingvar, the numerical codes for each item were a real challenge and this is a great example of how dyslexia shaped IKEA. The individual codes which were too difficult for a dyslexic to remember were replaced with Swedish names for each piece of furniture.

The next challenge for his dyslexia was the complex written assembly instructions. Dyslexia helped to create the IKEA instructions we know today because Ingvar replaced the words with illustrations that actually make sense. The furniture isn’t always easy to build but the pictures definitely help!

Allen keys as a reminder

The addition of an Allen key and the screws and fixings that you need with your flat pack furniture meaning you have the tools you need for the assembly is also a helpful dyslexic work around. It ensures you are ready for the job at hand without the distraction of searching for tools and equipment.

The next, time you pick up your Allen key to build your flat pack IKEA furniture you can remember how dyslexia shaped IKEA and how Ingvar Kamprad harnessed the creativity of his dyslexia and left us with the amazing legacy of IKEA.

how dyslexia shaped ikea

Did you enjoy the video? Watch more animated Mindmap videos and find out more about Mindmapping and Dyslexia at our Blogs

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Darius Namdaran

Darius Namdaran

Darius is a teacher and MD of BulletMap™ Studio. He's passionate about helping dyslexic children, and their parents, get through High School with their confidence intact. From his own experience with dyslexia and raising children with dyslexia he has developed an online training business designed to equip and encourage dyslexic teenagers in their journey through High School.
His company produces Mindmap videos full of tips and encouragement to help understand dyslexia and to thrive in High School.
He is the designer and senior tutor of the first Mind mapping course for Dyslexic Teenagers called the BulletMap Method.

 

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